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Articles tagged with: memorability

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[9 Nov 2010 | Comments Off | ]
Legibility, Readability and Memorability

Would you rather be remembered or would you rather be understood?
The question is legitimate for written messages and points out the difference between legibility, readability, and memorability. Legibility and readability are different tasks required by typographers. Legibility refers to the quality of the font, the proportions of the characters, consistency of the set as a whole and the font’s own built-in kerning. These characteristics determine a font’s legibility. Sans serif fonts, like Helvetica, tend to be more legible at large …