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Articles tagged with: design

Disfluent by Design, Observed, Online Design, Social Media, The Printed Word »

[16 Dec 2010 | Comments Off | ]
Mediocrity Campaign

Subaru has a cool advertising campaign called Mediocrity. They’ve created a fake car called the 2011 Mediocrity, complete with faux ad campaign and complete website. The video above is the Apple-esque designer interviews, on how they were able to make the car so incredibly mundane. The spoof is honestly what it seems some designers/companies think. The hard-working folks who brought 2011 Mediocrity to life talk about their inspirations for designing it. Darren Tibbits, Charles S. Veit and Marilyn Reiter reveal the level of thinking that went into every detail of …

Disfluent by Design, Featured, The Printed Word »

[10 Nov 2010 | Comments Off | ]
We Interrupt this Package…

Today the FDA proposed a series of required warnings for cigarette packages and advertisements. Initially, 24 concepts were proposed of which 9 will ultimately be adopted. The basic formatting devotes half of the package or advertisement to a public service announcement alerting the user that, in no uncertain terms, smoking is really, really bad for them. The FDA’s goal is to create disfluency by disrupting the traditional branding created by the tobacco companies and replace it with the public service announcement.
By subjugating the brand to the warning message, the FDA …

Disfluent by Design, Featured, The Printed Word »

[9 Nov 2010 | Comments Off | ]
Legibility, Readability and Memorability

Would you rather be remembered or would you rather be understood?
The question is legitimate for written messages and points out the difference between legibility, readability, and memorability. Legibility and readability are different tasks required by typographers. Legibility refers to the quality of the font, the proportions of the characters, consistency of the set as a whole and the font’s own built-in kerning. These characteristics determine a font’s legibility. Sans serif fonts, like Helvetica, tend to be more legible at large …